What are the characteristics of impulse buying

Many impulse buyers seek pleasure in their unplanned purchases.Impulsive buying can't be categorized for one specific product category.Impulse buying is all about emotions and feelings rather than logic and planning.They enjoy new experiences they are generally riskier than other consumers they think buying the object is going to be emotionally or mentally gratifying they might feel the need to reward or treat themselves they have a.In a specific example, i can say that a person might go to a supermarket just to accompany his wife.

Impulse buyers fall into the spontaneous category on this graphic.The act of buying is an act of empowerment that may be.The person's sudden decision to purchase something is the result of suddenly seeing the product.3 main contributors to impulse buying behavior.Results showed that impulse buying was positively associated with anxiety, depression, and intolerance of uncertainty, while it was negatively associated with cognitive flexibility.

2) consumer characteristics in impulse buying.Characteristics of impulse buying • an impulse buying is an unplanned purchase, and not desired earlier.Personality traits also have an important role in impulse buying.More available time creates more opportunities for impulse buying.Situational characteristics of money and time availability positively moderate this relationship.

Recently, impulse buying has been defined as a sudden, compelling, hedonically complex purchase behavior in which the rapidity of the impulse purchase decision precludes any thoughtful, deliberate consideration of alternatives or future implications ( sharma et al., 2010, p.And the characteristics of clothing such as color, model, or a combination of both are most important factors affecting impulsive buying.When a customer takes such buying decisions at the spur of the moment, it is usually triggered by emotions and feelings.